How a brand
is perceived shapes
its future
And we turn them into legacies
The value of a product depends not only on what it is, but on how people interpret it.
Por eso entendemos el branding y el packaging como herramientas capaces de cambiar la forma en que una marca es recordada, construyendo una identidad que expresa una manera de ver, sentir y vivir con la que su público se identifica
Building recognition isn’t optional
Brands that set the standard do so because they are able to build trust, earn preference and create a sense of belonging among the right people.
We create identities that express the true value of a product, turning it into a brand with a place of its own in the market, in culture and in the lives of those who choose it.
Behind the studio
“Design isn’t about making a brand look better. It’s about helping it earn a clear place in the customer’s mind.”
APUCHADES es un estudio de diseño estratégico fundado y dirigido por Alba Puchades, directora creativa especializada en branding y packaging para marcas de cosmética, alimentación y bebidas que quieren ganar relevancia en el mercado
Acompañamos cada proyecto asegurando que cada decisión responde a un mismo objetivo: construir una marca con una percepción sólida y coherente, preparada para crecer y escalar
Depending on each client’s needs, we work with a network of specialists in web development, copywriting, photography, 3D, motion graphics and other creative disciplines.
Among them, we collaborate closely with Patricia Quintas Studio on web and e-commerce design projects, bringing each brand’s visual world into the digital space.
Trabajamos con solo seis clientes al año para dedicar a cada proyecto la mirada, el criterio y la implicación que requiere
We don’t measure our success by the number of brands we work with, but by how our work strengthens their ability to grow and go further. How much longer can your brand afford to go unnoticed?
